BEER MARKETING ICONS

Over 250 icons were created by Funnel Incorporated for Crispin Porter + Bogusky and their client, Molson USA. The goal of the Twin Label campaign was to give Molson's customers "conversation starters" in the form of a second label on the back of each beer bottle. Here are 150 of them! Typography design by Graham Clifford Design.

Molson Beer Twin Label Campaign
Agency: Crispin Porter + Bogusky | Client: Molson Beer
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