Data Visualization | Certainteed Charts

Data Visualization for Certainteed Marketing Brochure
Agency: Interrupt | Client: Certainteed
Does vinyl siding make you think of fast talking salesmen? A new marketing tactic for this oft-maligned category is the use of data visualization. Working with advertising agency Interrupt for client Certainteed, Funnel Incorporated clarified issues of cost, performance and beauty with facts and charts. In a category saturated with glossy brochures and glamour shots, this approach differentiates vinyl siding by highlighting its innovation.
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