Data Visualization | Certainteed Charts

Working with agency Interrupt for Certainteed, Funnel Incorporated clarified issues of cost, performance and beauty with data visualization to differentiate this vinyl siding company from its competition. These charts were used in a marketing brochure. Data visualizations created by Information Designer Lin Wilson of Funnel Incorporated, an information design firm that makes the complex clear through the creation of infographics, icons, instructions, data visualization and maps. We work directly with corporate clients and/or creative directors and illustration art buyers at advertising, PR and interactive agencies. For more information, visit us at http://www.funnelinc.com/ or call 608.828.0280.

Data Visualization for Certainteed Marketing Brochure
Agency: Interrupt | Client: Certainteed
Does vinyl siding make you think of fast talking salesmen? A new marketing tactic for this oft-maligned category is the use of data visualization. Working with advertising agency Interrupt for client Certainteed, Funnel Incorporated clarified issues of cost, performance and beauty with facts and charts. In a category saturated with glossy brochures and glamour shots, this approach differentiates vinyl siding by highlighting its innovation.
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