When advertising agency Hill Holiday needed an icon designer for their client Dunkin' Donuts, they called Funnel Incorporated. The 20 icons we illustrated were just one part of a comprehensive advertising effort marking the most significant repositioning effort in the company's 55-year history. Visually, the ad campaign comes to life through a set of interactive icons that represent the campaign tagline - "America Runs on Dunkin'." The icons help to drive the concept that Dunkin' Donuts' freshly-made coffee and baked goods energize Americans from all walks of life so they can keep the country running on their dedicated hard work and positive outlooks. The campaign pays homage to those who embody the authentic spirit on which America was founded, as everyday people are shown bringing their honesty, enterprising creativity and good humor to their work, families and communities. Icons created by Information Designer Lin Wilson of Funnel Incorporated, an information design firm that makes the complex clear through the creation of infographics, icons, instructions, data visualization and maps. We work directly with corporate clients and/or creative directors and illustration art buyers at advertising, PR and interactive agencies. For more information, visit us at http://www.funnelinc.com/ or call 608.828.0280.
