Icon Design | America Runs on Dunkin'

America Runs on Dunkin' Campaign Icons
Agency: Hill Holiday | Client: Dunkin' Donuts
When advertising agency Hill Holiday needed an icon designer for their client Dunkin' Donuts, they called Funnel Incorporated. The 20 icons we illustrated were just one part of a comprehensive advertising effort marking the most significant repositioning effort in the company's 55-year history. (See the Hill Holiday press release below for more details on the campaign.)

Visually, the ad campaign comes to life through a set of interactive icons that represent the campaign tagline - "America Runs on Dunkin'." The icons help to drive the concept that Dunkin' Donuts' freshly-made coffee and baked goods energize Americans from all walks of life so they can keep the country running on their dedicated hard work and positive outlooks. The campaign pays homage to those who embody the authentic spirit on which America was founded, as everyday people are shown bringing their honesty, enterprising creativity and good humor to their work, families and communities.

Elements of this campaign from 2006 are still in use today.

FUN FACT: Funnel Incorporated Co-Founder Lori Wilson worked behind the counter at Dunkin' Donuts pouring coffee and filling donut boxes when she was 16. Hair nets were mandatory and her uniform had a little pink and orange donut tree print. It was a good look.
Dunkin' Donuts Launches New Advertising Campaign "America Runs on Dunkin'(SM)" 

"'America Runs on Dunkin' speaks to the role Dunkin' Donuts plays in people's lives, fueling them physically and emotionally, whether they're at work or at play. It's honest, direct and has a sense of humor that's true to the heart and soul of Dunkin'."

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